Acknowledgements

Colleagues and confidants: Hillary Bressler of .Com Marketing, a great friend and web original; Tom Sullivan of Princeton Partners; Michael Parker of Gravitate Design; Stephanie Agresta, a social guru; Walter “Chip” Craig; Josh Goldman; Sal Magnone, a true futurist; the St. Jacques crew; Dave Einzig of Industry Connect; and Valon Sopi of BoldUnderline.

People and firms bringing talent and a solid reputation to the Red Bank, NJ area: Thomas McGee and Gregg O’Keefe, strong UX design from MediaHive; Bill Meyers and Alex Shanley of DefinedLogic, an enterprise-level web development shop; and Domenick Cilea of Springboard, a PR agency that gets the web.

Help with the book: Jeffrey Ginsberg for editing, Barbara Clement for the Organization, and Greg Marta for the sanity check.

Team members I’d like to thank: Matt Holloway for always hitting a visual on the head, Joe Falcone for his unrelenting effort, Mike Melli for smart solutions, and Alan Mazzan for his commitment to excellence.

Out of a few hundred clients and over a thousand consulting engagements a few standout as particularly influential: Ed Grzeszczak of foryourgarage, David Edell of CCA, Amram Shapiro and Louise Firth Campbell of Book of Odds, Patrick Seehafer of Nike, Karen Verelley of DFA, Mike Boneillo and Scott Rasmussen of Rasmussen Reports , Cathy Peterson and Doug Weeks of Primus, John Caplan of Ford Models, Jules Garner of PointRoll, Michael Jager of JDK design, Brian Ribeiro, of mspire group, and Bob Joudanin at RJ Consulting.

Author Influences: Seth Godin, Chris Anderson, Malcom Gladwell, Guy Kawasaki, and Jeff Howe.