Introduction

The Honey Pot is about a shift in marketing. It’s an approach based on extending brand value to attract and retain customers naturally, by giving them something they want instead of just bombarding them with advertising.

This approach is rooted in the interactive, but Honey Pot thinking could very well change the way you approach marketing in general, because this strategy leverages changes that have been taking place all across the media landscape.

Your brand lives in that landscape. A world of ubiquitous infrastructure and multi-channel media convergence, where the distinction between online and offline have blurred and the old rules of advertising and marketing have morphed into something new. The Honey Pot is a way to leverage that connected landscape.