Identifying Your Core Value

Not everyone can easily articulate his or her company’s value proposition. But if you’ve stayed in business for any length of time, it’s a good bet you have one. There’s probably something you’re doing right – whether by accident, by instinct or by plan.

The trick is recognizing what your core value is so that you can put together a strategy that really leverages your value. There is simply no way to succeed with a Honey Pot strategy if you truly can’t discern your core value.

So what is it that you do particularly well? What is it that you offer that no one else does? What unique problem have you solved that no one else even recognized? What is your story?