The Honey Pot
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  • Front Cover
  • Copyright
  • Table of Contents
  • Acknowledgements & Introduction
  • Chapter 1: The Honey Pot Strategy
  • Chapter 2: The Media Landscape
  • Chapter 3: How a Honey Pot Works
  • Chapter 4: How to Sweeten the Pot
  • Chapter 5: Where This May Lead
  • Glossary
  • Back Cover
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Chapter 4: How to Sweeten the Pot

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Landing Pages

Landing pages are a wonderful tool for testing different campaigns, optimizing pages and experimenting with where to put forms. You can even optimize on the fly, tweaking your messaging and getting an instant read on results. Landing pages allow you to do multivariate testing on larger volume campaigns.

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