Microsites

Microsites are another great extension. They are a natural place to feature event-driven material or to provide a very specific functionality or tool set. You can also develop microsites on separate servers, so they function more like unbiased resources that can help drive additional natural search results back to your core site. Creating a strong, unbiased microsite can allow you to build a reputation. When multiple people link to an unbiased resource that, in turn, links back to your core website, it ultimately raises the ranking for your core site as well.

Because corporate websites often get bogged down providing information and links to multiple product lines and services, compliance requirements and investor relations pages, microsites can become areas where companies are able to build the most brand engagement. On their microsite, companies are free to think like their audience and give that audience what they want and need.