Mobile

Engagement includes things like iPhone apps, mobile platform advertising and streamlined versions of your site/microsites planned specifically for use on mobile devices. Inherent to many new mobile devices are GPS systems. The proximity detection makes mobile even more critical for multi-location business like restaurants, insurance agents, and retail chains

There are some smart, new ways to impart value with mobile applications. Obviously, there are great successes coming out of the iPhone, where you’re getting millions of downloads for very specific applications. The cost to develop some of these popular apps can be anywhere from $10,000 to $250,000 – but you’re getting many, many, many times the return in impressions on a long-term basis than you would if you just put that money into traditional advertising. The advertising dollars could be used up in a couple of weeks, whereas these applications might be on the users’ iPhones for years. And that includes the maintenance cycle for some of these applications, not to mention all the data that you collect from them. There are wonderful opportunities here.