What’s the Story

Do you have a story? Is it authentic? If your business began as a solution to a problem, is there any real emotion tied to that solution? If the answer is, “well, a half-dozen of us sat around the conference table dissecting Gartner/Forrester research and we determined that this product/service was needed” – well, that’s not much of an emotional story.

If the answer is, “my Dad couldn’t get out of the chair because of his hip arthritis. He is a proud man and it hurt me to see the defeat in his face when he had to ask for help to get out of a chair. So, I used my background in mechanical engineering to design a comfortable chair that uses simple physics to help a person get to his or her feet.” – then you just might have a story that people can relate to.

What is the reason, the motivation and the desire? If you figure this out, you will likely uncover a story that can be interesting and inspiring.