Where This May Lead

Where will Honey Pot thinking take you? Hopefully, toward higher ROI, better retention and greater brand loyalty. And, in the long run, maybe to some other positive changes as well.

It should be said that there are likely consequences to excessive Honey Pot thinking. Your technical staff might actually start enjoying this new sense of having a conversation with your customers. And when they make that kind of connection with your customer base – well, it has been known to cause innovation.

It’s also possible you’ll stop thinking of marketing as something separate from the core “real business” of the company. Once that happens, your marketers may start suggesting lots of ways to improve your products, and you just might see the marketing and product teams cooperating more. Again, it’s been known to happen.

Other interesting changes can occur as well. The consequence that’s the most exciting to me is this: putting more emphasis on creating value can lead you towards developing your own intellectual property.